4 June 2026
Getting Lost Is a Safety Issue
Solving wayfinding problems shouldn’t be seen as a ‘nice to have’ or a ‘will do later’ project. It’s essential for keeping people safe at your site.
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Insights
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Field notes, observations, fresh data, and thoughts from Copper Jetty. Follow us on LinkedIn for future insights.
21 April 2025
Applying the NHS Wayfinding guidance is easy for Copper Jetty
At the start of our wayfinding career we audited systems at 19 UK hospital sites. We got lost, worked out why, and documented thousands of signs.
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21 April 2025
£8 million a year: the hidden cost of getting lost
Last month we collected new data at a large UK hospital and reached an eye-watering estimate: £8.4 million a year, just in staff time spent helping people find their way.
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21 April 2025 · Feature
Why hospital wayfinding is so difficult
Hospitals are some of the most complex public buildings ever built – and the most consequential to get wrong.
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