Audits & consultations.
- Clarify problems and risks
- Calculate hidden costs
- In‑depth insights
- Workshops and interviews
- Evidence gathering
- Surveys and data analysis
Approach
How we work.
People navigate complex built environments in ways we understand. Signs are only one part of wayfinding. We approach every project with the same six‑stage process, designed to measure the cost of confusion, reduce operational inefficiency and increase site user satisfaction.
Directing visitors can cost a hospital between £1m and £8m a year in staff time.
Receptionists, security guards, porters and other staff members spend hours every day giving directions instead of doing the job they are hired for. This affects staff efficiency and productivity. These delays and disruptions have substantial hidden costs that can be measured and reduced with wayfinding improvements.
Arriving late seriously impacts operational efficiency.
Service-users and staff arriving late for appointments leads to inefficiencies. Services are delayed. People get frustrated, stressed and some get angry and aggressive. Many blame unclear wayfinding information for their lateness.
Navigation failure is a safety issue, and sometimes a fatal one.
When exits, departments, and destinations are hard to find, the consequences can increase from inconvenient to irreversible. Getting lost escalated to tragic deaths in a large UK hospital, and an Australian shopping centre. Poor signage was identified as a contributing factor.
Six Stages, always engagement.
01
Plan.
Project priorities. Time and budget constraints.
Outcome: Project Plan.
02
Assess.
Risk, safety and access issues. Data gathering. Failure analysis.
Outcome: Identify Problems.
03
Measure.
Failure impact. Findings analysis. Identify savings and inefficiencies.
Outcome: Hidden Costs.
04
Prioritise.
Most urgent. Quick-wins. Low cost, high ROI solutions. Compliance.
Outcome: Urgent & Quick Wins.
05
Strategy.
Practical multi-platform solution. Inclusive system. Consistent information.
Outcome: Clear Practical System.
06
Report.
Best-practice evidence-based Action Plan. Implementation Plan.
Outcome: Future Proof Plans.
Services.
Strategies & priorities.
- Expert advice
- Naming strategies
- Wayfinding strategies
- Priorities reports
- Problem‑solving
Solutions & implementation.
- Inclusivity guidance
- Co‑design collaborations
- Cost‑efficient solutions
- User testing
- Multi‑platform outcomes
- Phased action plans
Cost‑reduction reviews.
- Post‑installation audits
- Data gathering and analysis
- Cost‑reduction reports
- Future‑proofing plans
Honorary Member of
Fellow of
