WAYFINDING
Design led by Research for people
About Copper Jetty
Founded by Dr Colette Jeffrey, my PhD explored why people get lost in buildings. An expert in developing unique strategies and designing inclusive solutions, I believe no one should feel lost or excluded from public spaces designed to welcome everyone.
I researched and wrote the official NHS Wayfinding guidance and have a unique understanding of both the challenges of rigorous academic research and of real-world, human-centred design.
Copper Jetty specialises in Healthcare & Education having completed 25+ hospital and university projects, but I also diagnosed wayfinding problems at Wembley Arena, Natural History Museum, Tower Bridge, The British Library, National Library of Wales, Heathrow Airport, Leeds and Brighton cities.
Alongside consultancy work, I love contributing to ongoing conversations around wayfinding through my research, writing, talk hosting, CPD workshops, and speaking at conferences.
I am very proud to be a Fellow of the Royal Institute of Navigation and Honorary Member of the Sign Design Society in recognition of my sustained involvement in inclusive design & wayfinding.
Our Services & Approach
Audits & Consultations
Research helps us understand how people navigate your environment and enables us to identify priorities and opportunities for improvement.
Strategy & Planning
Research informs our strategies and improvement plans that focus on accessibility, sustainability and positive site user experiences
Inclusive Wayfinding Design
Design solutions are bespoke, to solve your unique problems, but are always inclusive, consistent and user-tested before implementation.
Our full site is on its way...
A more in-depth website is currently in development, including case studies, publications and resources.
In the meantime, if you’d like to discuss your wayfinding problem, or a research & design project, or would simply like a conversation about wayfinding and indoor navigation, please get in touch.
How to contact us...
